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Tiga Kunci Penting Agar Tulisan di Blog Scannable!

 

jurnalistik online buku* Kaidah Penulisan Online (Online Writing)

TULISAN di media online, media sosial, website, atau blog harus scannable, dapat dipindai, yakni mudah dan enak dibaca oleh pengunjung, pembaca, atau user.

Ada tiga kunci agar tulisan di blog scannable. Intinya, jangan sampai tulisna Anda “menumpuk” sehingga sulit dipindai mata user.

1. Gunakan paragraf/alinea pendek.
Idealnya, maksimal lima baris (five lines) per paragraf. Contoh terbaik tentang ini adalah sajian berita di BBC Indonesia. Tiru!

2. Gunakan spasi atau jarak antar-paragraf.
Harus ada “ruang putih” (white space) antar-alinea, jangan sampai “numpuk” atau bergaya layout koran/majalah.

3. Online Writing tidak mengenal indent, yakni lekuk/takuk di awal alinea/paragraf.
Selain itu, sebaiknya “rata kiri” (align left) agar tulisan terkesan tidak kaku, formal, dan mudah dipindai mata pembaca.

Perhatikan dua contoh naskah online berikut ini.

Sample Posting 1

In publishing and graphic design, lorem ipsum is a placeholder text commonly used to demonstrate the graphic elements of a document or visual presentation. By replacing the distraction of meaningful content with filler text of scrambled Latin it allows viewers to focus on graphical elements such as font, typography, and layout. The lorem ipsum text is typically a mangled section of De finibus bonorum et malorum, a 1st-century BC Latin text by Cicero, with words altered, added, and removed that make it nonsensical, improper Latin.
A variation of the common lorem ipsum text has been used during typesetting since the 1960s or earlier, when it was popularized by advertisements for Letraset transfer sheets. It was introduced to the Digital Age by Aldus Corporation in the mid-1980s, which employed it in graphics and word processing templates for its breakthrough desktop publishing program, PageMaker for the Apple Macintosh.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sample Posting 2

In publishing and graphic design, lorem ipsum is a placeholder text commonly used to demonstrate the graphic elements of a document or visual presentation.By replacing the distraction of meaningful content with filler text of scrambled Latin it allows viewers to focus on graphical elements such as font, typography, and layout.

The lorem ipsum text is typically a mangled section of De finibus bonorum et malorum, a 1st-century BC Latin text by Cicero, with words altered, added, and removed that make it nonsensical, improper Latin.

A variation of the common lorem ipsum text has been used during typesetting since the 1960s or earlier, when it was popularized by advertisements for Letraset transfer sheets.

It was introduced to the Digital Age by Aldus Corporation in the mid-1980s, which employed it in graphics and word processing templates for its breakthrough desktop publishing program, PageMaker for the Apple Macintosh.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Tentu, kita sepakat, yang enak dibaca adalah Sample Posting 2, yang sebelah kanan. Lebih enak dibaca bukan? Maka, tirulah! Wasalam. (ASM. Romli, www.romeltea.com).*

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